TacticScaleWhat G-III Apparel Does & How It Makes Money (GIII)
Updated October 2026 · reflects G-III Apparel's latest reported financials
US apparel maker selling fashion under DKNY, Karl Lagerfeld and licensed brands. G-III makes most of its money selling apparel and accessories wholesale to retailers and online retail partners, and it also sells directly through its own retail and digital channels.
How G-III Apparel makes money
G-III makes most of its money selling apparel and accessories wholesale to retailers and online retail partners, and it also sells directly through its own retail and digital channels. Its products carry either brands it owns or brands it licenses from other companies.
What G-III Apparel does
G-III Apparel Group, founded in 1956 and based in New York, designs, sources and markets women's and men's apparel and accessories in the US and internationally. Its products range from outerwear, dresses, suits, sportswear, athleisure and jeans to swimwear, handbags, footwear, small leather goods and luggage. It sells brands it owns, including DKNY, Donna Karan, Karl Lagerfeld, Vilebrequin, G.H. Bass, Andrew Marc and Sonia Rykiel, and brands it licenses, such as Calvin Klein, Tommy Hilfiger, Levi's, Nautica and Champion. The company has two segments: Wholesale Operations, which sells to retailers and online retail partners, and Retail Operations, which sells directly to consumers. It also runs a licensed team sports business with partnerships with the NFL, NBA, MLB and NHL, as well as US colleges and universities.
Products & services
- DKNY and Donna Karan apparel
- Karl Lagerfeld and Karl Lagerfeld Paris
- Vilebrequin swimwear
- G.H. Bass footwear
- Licensed Calvin Klein and Tommy Hilfiger apparel
- NFL, NBA, MLB and NHL licensed team apparel
What is G-III Apparel worth?
On an owner-earnings DCF, G-III Apparel's most-likely value is about $74 versus a recent price near $27 (173% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$50) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $27 is below even the no-growth floor ($50); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -9.5%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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