TacticScaleWhat Futu Does & How It Makes Money (FUTU)
Updated October 2026 · reflects Futu's latest reported financials
Hong Kong-based online brokerage and wealth management platform. It earns brokerage commissions on securities and derivatives trades and interest income from margin financing.
How Futu makes money
It earns brokerage commissions on securities and derivatives trades and interest income from margin financing. It also earns fees from distributing funds and other wealth management products, plus revenue from market data and information services.
What Futu does
Futu Holdings is a Hong Kong-headquartered digital brokerage founded in 2007. Through its Futubull and moomoo platforms, it lets retail investors in Hong Kong and other markets trade securities and derivatives, borrow on margin, and access wealth management products under the Money Plus brand, including mutual funds, private funds, bonds and structured products. Beyond trading, Futu offers market data, financial information and the NiuNiu Community, a forum where users share ideas and ask questions. This mix of trading, investing and social features keeps users engaged on one app. Most of its revenue comes from commissions, margin interest and fees for distributing wealth products.
Products & services
- Futubull
- moomoo
- Money Plus
- NiuNiu Community
- Margin financing
- Market data services
For brokers and other capital-markets firms, cash flow swings with client money, margin lending and trading balances, so free cash flow doesn't measure what owners earn — and TacticScale's fair value is built on it, so it doesn't publish a number here.
We show a fair value only when the method is trustworthy. See Futu on TacticScale →
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