TacticScaleWhat Fox Factory Holding Does & How It Makes Money (FOXF)
Updated October 2026 · reflects Fox Factory Holding's latest reported financials
Maker of high-performance suspension, vehicle upgrades, bike parts, and baseball gear. It sells suspension systems and components to vehicle and bike manufacturers (OEMs), and sells aftermarket parts, upfitted vehicles, and sporting goods through dealers, distributors, and direct-to-consumer channels.
How Fox Factory Holding makes money
It sells suspension systems and components to vehicle and bike manufacturers (OEMs), and sells aftermarket parts, upfitted vehicles, and sporting goods through dealers, distributors, and direct-to-consumer channels.
What Fox Factory Holding does
Fox Factory Holding Corp. is a Duluth, Georgia-based maker of performance-defining products, anchored by its FOX suspension brand. It runs three segments: Powered Vehicles Group (suspension for trucks, side-by-sides, ATVs, snowmobiles, motorcycles, and specialty vehicles), Aftermarket Applications Group (lift kits, wheels, tires, superchargers, lighting, accessory packages, and upfitted trucks and vans under brands such as BDS, Zone Offroad, Rocky Ridge, Black Widow, and Outside Van), and Specialty Sports Group (bike suspension, wheels and components, plus Marucci baseball and softball gear). The company sells to OEMs and through dealers, distributors, and direct-to-consumer channels across North America, Europe, Asia, and other markets. Its portfolio of more than 20 brands spans premium enthusiast niches, from off-road trucks and powersports to cycling and bat-and-ball sports.
Products & services
- FOX shocks and suspension systems
- Marzocchi forks and suspension
- Race Face and Easton Cycling bike components
- Marucci baseball and softball bats
- BDS Suspension and Zone Offroad truck lift kits
- Method Race Wheels
What is Fox Factory Holding worth?
On an owner-earnings DCF, Fox Factory Holding's most-likely value is about $14 versus a recent price near $18 (22% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$9) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
⚠ High leverage — net debt is 17.1× annual cash flow. Net debt is subtracted from this fair value, but refinancing at higher rates, principal timing, and share dilution aren’t modeled — the equity can be worth far less if cash flow weakens.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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