TacticScaleWhat EQR Does & How It Makes Money (EQR)
Updated October 2026 · reflects EQR's latest reported financials
S&P 500 apartment landlord owning rental communities in major U.S. metros. As a residential REIT, it earns most of its revenue from rent paid by tenants in the apartment communities it owns and operates.
How EQR makes money
As a residential REIT, it earns most of its revenue from rent paid by tenants in the apartment communities it owns and operates.
What EQR does
Equity Residential is a residential real estate investment trust and S&P 500 member that owns and manages 312 rental properties with 85,520 apartment units. Most of its portfolio is in major U.S. coastal markets, and it also has a targeted presence in the high-growth metros of Atlanta, Austin, Dallas/Ft. Worth and Denver. The company makes money by renting apartments to residents, which makes its results sensitive to rental demand and occupancy in its chosen cities. It was incorporated in 1993 and is headquartered in Chicago.
Products & services
- Apartment rental communities
- Residential property management
- Coastal metro apartment portfolio
- Sunbelt and Denver apartment properties
REITs are valued on funds from operations, not free cash flow — and TacticScale's fair value is built on free cash flow, so it doesn't publish a number here.
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Related companies
Equity LifeStyle Properties (ELS) · Independence Realty Trust (IRT) · AvalonBay Communities (AVB) · Essex Property Trust (ESS) · Vivmark Residential (VMRK)