TacticScaleWhat Equifax Does & How It Makes Money (EFX)
Updated October 2026 · reflects Equifax's latest reported financials
Credit bureau and data analytics firm verifying consumers and workers. Equifax charges businesses, governments, and consumers fees for access to its data, analytics, and verification services, such as credit reports, scores, and income and employment checks.
How Equifax makes money
Equifax charges businesses, governments, and consumers fees for access to its data, analytics, and verification services, such as credit reports, scores, and income and employment checks. It also earns revenue from HR and payroll process outsourcing services for employers and from consumer credit monitoring products.
What Equifax does
Equifax, founded in 1899 and based in Atlanta, is one of the major credit information companies, building data, analytics, and technology products around consumers, businesses, and workers. It runs three segments: Workforce Solutions, which verifies income, employment, education, criminal justice records, professional licenses, and sanctions in the U.S. and helps employers automate payroll and HR compliance; U.S. Information Solutions, which provides credit reports and scores, portfolio analytics, fraud and identity tools, mortgage and marketing services, and consumer credit monitoring; and International, which offers credit data, scoring, marketing, and debt-collection support. The company operates in the United States and about 20 other countries across Latin America, Europe, Canada, Australia, New Zealand, and India. Its value comes from large proprietary datasets that lenders, employers, and governments depend on for decisions about credit, hiring, and risk.
Products & services
- Credit reports and credit scoring
- Income and employment verification (Workforce Solutions)
- Fraud detection and identity verification
- Mortgage and financial marketing services
- Consumer credit monitoring and identity management
- Debt collection and recovery management solutions
What is Equifax worth?
On an owner-earnings DCF, Equifax's most-likely value is about $249 versus a recent price near $146 (71% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$98) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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