TacticScaleWhat Crown Does & How It Makes Money (CCK)
Updated October 2026 · reflects Crown's latest reported financials
Global maker of metal beverage cans, food cans, and transit packaging. It earns revenue by manufacturing and selling cans, ends, closures and bottles to beverage, food and consumer-goods companies.
How Crown makes money
It earns revenue by manufacturing and selling cans, ends, closures and bottles to beverage, food and consumer-goods companies. It also sells transit packaging equipment together with the strap, film and protective products those machines use.
What Crown does
Crown Holdings, founded in 1892 and headquartered in Tampa, Florida, is a packaging manufacturer with operations in the United States and internationally. It reports four segments: Americas Beverage, European Beverage, Asia Pacific, and Transit Packaging. Its core products are recyclable aluminum beverage cans and ends. It also makes glass bottles, steel crowns, aluminum caps, food and aerosol cans, and other closures for customers in food, pet food, personal care, household and industrial markets. The Transit Packaging business supplies manual, semi-automatic and automatic equipment and tools for applying and removing straps and films. It also sells the steel and plastic strap, industrial film and protective products (airbags, edge protectors, honeycomb) that this equipment uses, so it earns from machines and from ongoing consumable sales.
Products & services
- Aluminum beverage cans and ends
- Food and aerosol cans
- Glass bottles
- Steel crowns and aluminum caps
- Steel and plastic strapping and industrial film
- Protective packaging (airbags, edge protectors, honeycomb)
What is Crown worth?
On an owner-earnings DCF, Crown's most-likely value is about $144 versus a recent price near $108 (33% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$90) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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