What does Chery Automobile do?

Chery designs, builds and sells passenger cars in China and other countries. Its lineup includes both traditional gasoline-engine cars and new energy vehicles, sold under several brands. It also makes auto parts and provides after-sales service.

What is Chery Automobile's fair value?

On an owner-earnings DCF, Chery Automobile's most-likely fair value is about HK$74, versus a recent price near HK$24. A margin-of-safety estimate, not a price target. Analysis, not advice.

Consumer Cyclical · Auto Manufacturers · 9973.HK

What Chery Automobile Does & How It Makes Money (9973.HK)

Updated October 2026 · reflects Chery Automobile's latest reported financials

Chinese carmaker selling gasoline and new energy passenger vehicles worldwide. Chery earns most of its revenue from selling vehicles under its brand portfolio in China and abroad.

Chery Automobile's story, moat and numbers — in a 3-minute visual book.

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How Chery Automobile makes money

Chery earns most of its revenue from selling vehicles under its brand portfolio in China and abroad. It also sells automotive parts, KD kits for local assembly in other markets, and after-sales services.

What Chery Automobile does

Chery Automobile is a Chinese passenger-vehicle maker headquartered in Wuhu. Founded in 1997, it designs, develops, manufactures and sells cars powered by both internal combustion engines and new energy drivetrains. It serves China and international markets. The company runs a multi-brand strategy, with CHERY, JETOUR, EXEED, iCAR and LUXEED each aimed at different buyers. Beyond finished vehicles, Chery sells automotive parts and components, supplies KD (knock-down) kits that are assembled locally in other markets, and offers after-sales services.

Products & services

CHERY
JETOUR
EXEED
iCAR
LUXEED
KD kits

What is Chery Automobile worth?

On an owner-earnings DCF, Chery Automobile's most-likely value is about HK$74 versus a recent price near HK$24 (68% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~HK$40) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Deeply discounted

Owner-earnings fair value · recent price ≈ HK$24

Fair value (most likely)

HK$74

Range

HK$55–HK$118

No-growth floor

HK$40

Price

~HK$24

On the financials alone, $24 is below even the no-growth floor ($40); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -7.5%/yr. A bargain only if that pessimism is overdone.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

Sector Consumer Cyclical Industry Auto Manufacturers HQ China Ticker 9973.HK Official site

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