Wuliangye Yibin Co.,Ltd.

Chinese liquor maker behind the premium Wuliangye baijiu brand

What Wuliangye Yibin does

Wuliangye Yibin makes and sells Chinese liquor (baijiu) and wine products under the Wuliangye name. Its lineup runs from the flagship eighth-generation and classic Wuliangye bottlings to lower-proof 39-degree and 29-degree versions. The company also produces a range of other alcoholic brands and related auxiliary products.

How Wuliangye Yibin makes money

Revenue comes from selling bottled liquor, with the high-end Wuliangye-branded products carrying premium prices and the secondary brands covering lower price tiers. Profitability rests on brand strength and product mix rather than volume alone.

Products & services

• Eighth-generation Wuliangye
• Classic Wuliangye
• 39-degree and 29-degree Wuliangye
• Wuliangchun
• Wuliangtequ
• Jianzhuang