Winnovation Culturaltainment Development Limited

Chinese real estate developer expanding into cultural tourism attractions

What Winnovation Culturaltainment Development does

Winnovation Culturaltainment Development is a Beijing-based company that builds and sells real estate in China and abroad. Alongside property, it develops and runs cultural and tourism destinations — museums, live performances, entertainment experiences, hotels, guest houses and homestays. It also offers supporting services such as hotel management, travel agency, construction, property management, planning and design, and schools. The company was renamed from Macrolink Culturaltainment Development in June 2025.

How Winnovation Culturaltainment Development makes money

The company earns revenue primarily from developing and selling real estate projects, supplemented by ticketing and operating income from its cultural and tourism scenic spots, hotels and homestays. Additional fees come from service lines including hotel management, travel agency, construction, property services, and planning and design.

Products & services

• Real estate development projects in China and overseas
• Cultural and tourism scenic spots (museums, cultural performances, entertainment experiences)
• Hotels, guest houses and homestays
• Hotel management and travel agency services
• Property management and construction services
• Cultural tourism design institutes, planning and design, and schools