Ruyi Film Entertainment Company Limited

Chinese cinema chain operator with film, TV and game businesses

What Ruyi Film Entertainment does

Ruyi Film Entertainment runs movie theaters in China and abroad, selling tickets along with popcorn, drinks, snacks and movie-themed merchandise. It also sells advertising on cinema screens and in theater spaces, invests in and distributes films and TV series, and operates online games. It was formerly known as Wanda Film Holding.

How Ruyi Film Entertainment makes money

It earns money mainly from cinema ticket sales, supplemented by food and beverage and merchandise sales plus screen and on-site advertising in its theaters. Additional revenue comes from investing in, producing and distributing films and TV series, and from operating online games.

Products & services

• Cinema film screenings
• Popcorn, drinks and snacks
• Movie merchandise, trendy toys and co-branded IP products
• On-screen and lightbox/billboard cinema advertising
• Film and TV series production and distribution
• Web and mobile online games