Luzhou Laojiao Co.,Ltd

Chinese baijiu maker behind premium Guojiao 1573 liquor

What Luzhou Laojiao does

Luzhou Laojiao is one of China's oldest distillers, making traditional grain-based liquor known as baijiu. Its best-known bottle is the premium Guojiao 1573, alongside mid-range and everyday brands like Luzhou Laojiao Tequ and Touqu. It also sells cellar-aged, red, health and fruit wines, and handles food and beverage import/export.

How Luzhou Laojiao makes money

It earns revenue by selling branded liquor through distributors and retail channels in China and abroad, with pricing tiered from the high-margin Guojiao 1573 down to mass-market Tequ and Touqu. Smaller streams come from fruit wine, agricultural products, import/export, and technology and business support services.

Products & services

• Guojiao 1573 (premium baijiu)
• Luzhou Laojiao Tequ and Touqu
• Luzhou Laojiao Black Cap / Heigai
• Centennial Luzhou Laojiao Cellar-aged Liquor
• Luzhou Laojiao 1952 and Gaoguang
• Fruit wine, red wine and health wine