Kidswant Digital Technology Co., Ltd.

Chinese maternal and infant retailer with membership services and hair-care business

What Kidswant Digital does

Kidswant runs stores and online channels in China that sell baby and maternity products such as milk powder, diapers, toys, strollers and clothing. It also offers services for families, including indoor play areas, parent-child activities, childcare and a paid Black Gold membership. A second business sells scalp and hair care products and professional care services under the Silk Domain brand.

How Kidswant Digital makes money

Most revenue comes from selling maternal, infant and hair-care products through its stores and online channels. It also earns fees from membership and care services, and from suppliers and corporate clients for promotion, advertising, digital tools, online store operations and franchise recruitment.

Products & services

• Milk powder and baby food
• Diapers and toiletries
• Toys, strollers and cribs
• Black Gold membership
• Children's playgrounds and interactive activities
• Silk Domain scalp and hair care