Hengdian Entertainment Co.,LTD

Chinese cinema chain operator and film producer-distributor

What Hengdian Entertainment does

Hengdian Entertainment runs movie theaters across China, where it sells tickets, snacks and drinks, and on-screen ads shown before films. It also invests in, produces and distributes films and TV content. It is part of Hengdian Group, headquartered in Dongyang, Zhejiang.

How Hengdian Entertainment makes money

Most revenue comes from its cinema division: box office ticket sales, food and beverage sales in theaters, and pre-movie advertising. A second stream comes from investing in, producing and distributing films and related derivative products.

Products & services

• Cinema screenings (box office)
• In-cinema food and beverage
• Pre-movie advertising
• Film investment and production
• Theatrical film distribution
• Film derivative merchandise