Easyhome New Retail Group Corporation Limited

Chinese home furnishing mall operator expanding into decoration and digital services

What Easyhome New Retail does

Easyhome runs a nationwide chain of home furnishing malls in China, renting floor space to furniture, building-material and appliance merchants and franchising its brand to partner-run stores. Beyond leasing, it sells home products and department store goods, provides whole-home decoration and renovation services, and offers financing, guarantee and factoring services to the trade. It has also built digital platforms and AI design tools for home furnishing merchants, and operates Zhongshang World shopping malls and department stores plus supermarket formats.

How Easyhome New Retail makes money

The core engine is rental and franchise income from leasing mall space to home furnishing merchants and licensing the brand to franchised stores, which produces recurring fee-based revenue. This is layered with merchandise sales margins, decoration project fees, interest and fees from financing, guarantee, factoring and small-loan operations, and service fees from digital platforms, marketing and training.

Products & services

• Home furnishing mall leasing, management and franchising
• Whole-home decoration, mansion design and partial renovation services
• Zhongshang World shopping malls and department stores
• Juran Designer, Juran Smart Home and Dongwo digital platforms
• AI design tools, live broadcasting and AIGC marketing for merchants
• Financing, guarantee, factoring and small-loan services