CNO Financial Group, Inc.

U.S. life and health insurer serving middle-income retirees

What CNO Financial does

CNO Financial sells health insurance, life insurance, and annuities to middle-income Americans who are near retirement or already retired. Customers buy through agents in person, by phone, or online, and some also buy through their employers. Its main brands are Bankers Life, Washington National, and Colonial Penn.

How CNO Financial makes money

CNO collects premiums on health and life insurance policies and deposits on annuities, then invests that money until claims and benefits are paid. It also earns revenue by selling Medicare Advantage plans to individual consumers.

Products & services

• Bankers Life
• Washington National
• Colonial Penn
• Medicare supplement insurance
• Fixed indexed annuities
• Long-term care insurance